Engaging shoppers during their initial search is key to increasing foot traffic of those with high purchase intent 76% of shoppers who search for an item online visit a store within a day. 1
Two-thirds of eCommerce customers are just browsing with the intention of purchasing in-store. 2
Online channels increasingly influence offline sales in Malls.
Shopping malls that control the buying experience from start to finish boost sales
Our sophisticated platform gives shoppers online access to your retailers products that trade physically in your mall. The shopper journey begins long before a shopper enters your mall. Research shows that over 52% of Shopper’s purchases were researched online before purchasing, and for apparel this number is even higher at 61%. By informing shoppers that the item they are searching for is available at one or more of the retailers in your mall, you are able to drive these shoppers to your physical location.
Further, depending on the search terms and products the customer has been browsing, you are able to entice them with coupons and offers to further ensure their eventual purchase happens within your mall.
We obtain daily-updated feeds from your retailers then perform various cleansing and analysis filters to create a single view of all their products. All correctly mapped to categories.
This includes analysing the actual product photos to identify the style of products, colours, gender, and feed that to our powerful natural language search engine.
Shoppers are currently performing millions of product searches everyday on google. By adding hundreds of new product keywords to your website, your website will immediately start to see an uplift in organic search traffic. By making it easy for shoppers to find the products they are searching for, they are more likely to then journey to your mall vs purchasing the item online. Not only are you driving more traffic to your website, but the traffic is targeted to those with high purchase intent, since they are searching for individual products that they are typically looking to purchase.
• Customer profiles, insights & trends.
• Personalised promotions, search results and recommendations.
Using the Mall Ops platform you gain insights into shopper demand, and can use this to further understand and plan your retailer mix. Further, you are able to profile individual shoppers based on their search terms, and tied in with your existing Wi-Fi data, you are able to incentivize shoppers based on the search queries they are performing.
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3. Source: 2016 NAB Quantium for online sales. 2020F Urbis Estimates for online sales. Forester for online influence for 2015. Estimates for online influence 2020F
the urge - Your search for fashion
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